LAMBORGHINI

Italy, 2023

Creative Direction & UX/UI design for Lamborghini. Concept in partnership with Sketchin, multi awarded Italian design studio.

Design Vision, Direction & UX/UI for the Lamborghini Concept

Sketchin invited me to collaborate on a concept for Lamborghini, redesigning both the UX and UI of their app, which connects to the car and website. The goal was to create a seamless, fast-access experience—like a daily companion for Lamborghini owners. The app was designed primarily for users who take their Lamborghinis to the track, providing quick access to race circuits, real-time performance stats, and the ability to purchase new parts effortlessly.
 

Research

We began by analyzing Lamborghini’s existing app and benchmarking it against best-in-class experiences like Tesla, Rolls-Royce, and others. This research laid the foundation for crafting the ideal concept.

Concept

The concept was to design an app that acts as a daily companion, delivering all essential information in just a few taps and screens. It also featured seamless integration with smartwatches and the car’s dashboard for a smooth, connected experience.

Design

The design phase was the most exciting—we blended the real world with AI, introducing a brand-new AI Companion to simplify tasks for users. We adopted a minimal yet futuristic design approach, incorporating NFTs, dual-purpose layouts, and custom interactions for a truly immersive experience.

LET'S CREATE

Instagram

Linkedin

Dribbble